“I supported Catfish and The Bottlemen in London back when I was 17 to like 200 people and now we’re both here,” Sam Fender said as he faced down thousands of local music fans on Tyneside for the first ever This Is Tomorrow Festival. Despite pouring rain, Sam put on a fantastic performance for those that turned up early to see indie rock giants Catfish and The Bottlemen.
The wet weather only added to the atmosphere of Sam’s set; his deeply emotional songs and gritty lyrism are definitely best enjoyed drenched in a car park on the Tyne as opposed to on a sun-drenched beach in Spain. Sam’s raspy yet soulful Geordie tones and ability to tell a compelling story through accessible indie pop has seen him rise from local gem to an internationally recognised upcoming pop star, with tour dates this year in Germany, Holland and Belgium – as well as a spots on Leeds and Reading Festival.
Sam is well on his way to becoming one of the biggest breakout stars from the North East and will no doubt soon be finding his name in the top 40 charts – mark our words…