There’s a lot of talk in the world of hip-hop about ‘work rate’. How much work you put in the studio, the quality of that work and the time it takes you to get the finished product out. When it comes to ‘work rate’, J-Carter is absolutely unmatched and his new album ‘All This Hotness’ only proves that further.
The New Jersey native has been a prominent face on the scene for years now, keeping it old school hip-hop each and every time. But it’s his streak of albums over the last four years that have been super impressive. 2018’s ‘I’m Still Here’ was an impressive return to form with 20 tracks of solid hip-hop gold. J then followed that up with another huge album in 2019; the 38 track ‘Take Hip-Hop Back’. In 2020 during the pandemic J raised the work rate bar yet again with the colossal 48 track ‘Hip-Hop Til I Die’. It was a tour-de-force in old-school face smashing hip-hop.
J-Carter has kept that hot streak up in 2021, with his latest album ‘All This Hotness’. We already know J doesn’t do albums by halves, every project he puts out is an absolute epic, and this one is no different. At 27 tracks ‘All This Hotness’ is a lean album as far as J is concerned. There’s no denying it’s a long ass listen, but it’s a long ass listen that any real hip-hop fans will love. Because that’s what J is all about. He’s about taking us back to that golden age of hip-hop where people still took albums in. He’s about bringing that timeless ‘real’ hip-hop attitude into the now. And that’s exactly what he does on ‘All This Hotness’.
The thing that makes this album stand out even more than its size is the way that J uses every moment of that run time to show the listener a different side to him. No track is wasted, J takes you through a whole range of emotions with heart breaking stories and uplifting vibes in equal measure.
J takes you to the dance hall with “Got That Beauty”, a track that gets you moving and puts a spring in your step in the way that only real hip-hop can. Then he takes you back to a gritty, unashamedly real place on “Kill Myself” and “Real Talk”. Both tracks, like all of the album, are packed with open and very personal lyricism about the trials and tribulations of city life. J’s relatability on this project is another one of his greatest strengths.
This is another stellar album from the king of hip-hop work rate J Carter. Take it all in, this is pure hip-hop gold!